17/05/2023Research from DBS, a leading financial services group in Asia, on digital transformation has found that Vietnam is among the top 10 markets in the region in the endeavor and ranks second after Singapore among the 22 markets surveyed.
The top 10 markets are Australia, China, Hong Kong (China), India, Indonesia, Singapore, Taiwan (China), the UK, the US, and Vietnam.
Companies in Vietnam (68%) ranked higher than the global average (64%) in taking a strategic, consistent, or radical approach to digitalizing the customer experience and engagement, according to the research.
The majority of Vietnamese companies (63%) were satisfied that digital transformation was helping them achieve overall profitability, followed by providing improved customer insight (61 per cent) and overall competitiveness in market (57%), according to the research. More than half (56%) said they have been effectively using digital technology in customer service and engagement.
The findings also revealed that many Vietnamese companies (35%) were in the “developing leaders” category in terms of digitalizing their customer engagement, with major potential existing for high transformation performance down the road.
Source: VnEconomy
