Insurance Sales Agent Learning

A leading Southeast Asian insurer operating across multiple markets, with an agency force of more than 110,000 sales agents in Thailand and Indonesia alone. Every agent must be trained and certified before selling - a regulatory obligation the group was meeting through country-by-country manual administration that could no longer keep pace with recruitment. 

Each market ran training its own way, with course administration, exam scheduling and certificate issuance handled manually. Certification standards drifted between countries, and there was no consolidated view of who had completed what — a serious exposure in a regulated distribution model.

TMA built a single regional learning platform serving both Thailand and Indonesia, with market-specific training roadmaps layered on shared infrastructure. Courses, exams, progress tracking and digital certification were fully digitised for 110,000+ agents, with content and language localised for each market.

Training is consistent across markets while still respecting local regulation and product differences. Agents follow a clear career roadmap and can see exactly where they stand. Manual course administration largely disappeared, and compliance reporting became a query rather than a project.