
A language training provider entering the Korean-for-Vietnamese-learners market - a segment driven by study abroad, labour mobility and Korean employers operating in Vietnam. Demand was strong and growing; the provider's constraint was matching learners to the right tutor and scheduling lessons fast enough to convert that demand.

Learners had no reliable way to find a tutor suited to their level and goals, so many chose badly and dropped out early. Booking and rescheduling were handled manually by staff over messaging apps. Personalisation worked for the first few hundred learners and then broke down.

TMA built an AI Korean learning platform with intelligent tutor matching, self-service online booking, 1:1 virtual classrooms and AI-assisted speaking practice, delivered on both web and mobile with personalised learning paths.


Learners are matched to the right tutor far faster, which lifts both engagement and satisfaction. Scheduling runs itself instead of consuming staff time. The cloud platform scales with enrolment growth rather than against it.

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